The Adopt-A-Letter charity program was founded in 2007 by Baroness Kimberly Moore to answer Santa letters at the U.S. Post Office addressed to the North Pole written by underprivileged children living in the community. While some children wished for toys, others were asking Santa for food, school supplies, blankets and winter clothing among other bare essentials for their families. This year, the Adopt-a-Letter program is joining forces with an emerging internet company based in Los Angeles– Grupañol – an online shopping website that focuses on delivering premium flash-deal discounts to Hispanics. An integral component of Grupañol’s mission is to help and to empower local Latino communities.
“I am very excited to have Grupañol support our charity this holiday season,” said Ms. Moore. “With their reach and our resources combined we will be able to affect the lives of many more children and families in a positive way.”
The Adopt-a-Letter program will be leveraging Grupañol’s nearly 200,000-strong subscriber base in Southern California to bring donations that will sponsor some of the wishes found in these letters
to Santa. In lieu of running a deal on December 18th, 19th and 20th, Grupañol will allow its members to donate in denominations of $5 right on the company’s homepage. Grupañol will also be running several deals leading up to Christmas in which a portion of the proceeds will go towards supporting the Adopt-a-Letter Program.
“Whether it’s delivering a more affordable shopping experience or sponsoring the humble wishes of young children, our mission is simple: helping Latino families in our community get through this
rough economic climate,” said Jesus Henao, Grupañol Co-Founder. “And I’m especially excited for these kids. They’ll get a kick out of meeting the Grupañero.”
The Grupañero, Grupañol’s colorful and charismatic luchador mascot, will be joining Ms. Moore on the Christmas Day to deliver gifts to those families that the Grupañol subscriber base has sponsored.
Grupañol is derived from merging the two words “Grupo” and “Español.” The company was established to deliver the proven success of the daily-deal (flash deal) to the Spanish-dominant market space and recent deals have included discounted offers on Salsa classes, Vicente Fernandez concert tickets, and
Chivas USA tickets. Members of the website only have a small window of time (24-72 hours depending on the deal) to purchase the offer before it expires. Grupañol’s business model is based on creating Spanish-language content and an intuitive user-interface for Hispanic shoppers online looking for premium discounts on entertainment, health, and shopping for the family. Grupañol launched its website in October of 2011. More information is available at www.grupanol.com.
The Adopt-A-Letter was inspired in 2007 by Baroness Kimberly Moore of the Kimberly Moore Foundation and CEO of The Echelon Club. Ms Moore and her organization’s supporters decided to take matters into their own hands and answer the thousands of letters to Santa from children living in some of the most impoverished areas. The program not only answers wishes from Santa, but also adopts requests
from underprivileged children and families by providing relief and mentorship throughout the year. The Adopt-A-Letter program has already secured more than 22,000 Christmas presents and is poised to emerge as the most trusted charity in the Los Angeles area. The organization has also created “The North Pole” application available on all iPhone, iPad and iTouch devices which provides kids with a direct line to Santa. This application also facilitates the efforts of socially conscious companies to help deliver messages of Christmas Greetings, Hope and free items. More information is available at www.adoptaletter.org